Blogs. You probably have a couple favorite ones you follow. For me, The Good Men Project, Golf Science Lab, and The Broke Backpacker are bookmarked on my toolbar as favorites. These blogs keep me abreast of happenings in the world and even provide inspiration.
While I’ve always been a fan of reading blogs for pleasure, I’ve come to realize just how valuable they are for my clients who own small businesses and have websites. It seems that business owners are quick to acknowledge the need for a blog on their website. However, all too few actually have the time to keep them updated. That’s where I come in!
If you’re still a little skeptical about the need for a blog on your website, keep reading.
Increased Traffic to Your Website
When I first started out as a writer, I had NO idea that Google uses algorithms to determine where a website ranks. That all changed when I started dating Gillian who is a renown digital marketer in Central Oregon where we live. I got a crash course in terms like SEO, keywords, and meta titles.
As I continued to learn more and more, it became apparent that consistently having fresh, relevant content on your website is paramount if you want to show up in Google searches.
Almost all of the clients I work with have blogs on their website. As a result, they’ve seen significant increases in website traffic. In turn, their bottom lines have grown.
If you want to increase traffic and sales, a blog on your website is a virtual must.
You Become an Authority
The best blogs for small business websites answer common questions and discuss industry trends. They act as a platform for you to share relevant information, highlight products or services, and let potential customers get to know you as a company.
When people visit your blog and learn something new, they’re much more likely to do business with you rather than your competitors.
Convert Traffic into Leads
While blogs aren’t meant specifically to hard-sell potential customers on your products or services, the best ones feature some sort of call-to-action (CTA).
Just like blog topics, CTA’s are limitless. They can take the form of signing up for a monthly newsletter, receiving a discount, free e-book, members only preferred shopping, or just about anything else.
As you collect contact information for more and more of your website’s visitors, you’re able to stay front of mind with all communication and promotional material. This is simply a numbers game: the more people you touch, the more your business grows.
Increased Social Media Presence
Blog posts are the perfect item to share on social media. When content is original rather than curated, it’s much more likely to be shared by members of your target audience. If you consistently share blog posts on social media, and the content is then shared by your followers, it’s like you have a marketing army work for you free of charge. Does it get any better than that?
Consistency is Key
In order for blog posts to be affective, they need to be written consistently. Whether that means multiple times a week or just a couple times a month, your readers expect to see posts on a consistent basis.
A lot of business owners don’t have the time or aren’t comfortable writing blog posts. Whatever the reason might be, hiring a competent content writer to take on the job is a good idea. The best writers will take time to get to know you and your company, understand the message you’re trying to portray, and who your target audience is as people. Before you hire a writer, make sure these important questions are answered and you feel comfortable.
In the age of technology and easy access to information, blogs are here to stay. They’re the perfect way to inform and interact with your target audience. Not only that, blogs are a vital tool for increasing your website’s rankings, traffic, and growing your customer base.
The bottom line is that if you don’t have a blog on your company’s website, you’re losing out. Whether a blog is something you want to take on yourself or, a project you want to outsource, one thing is sure, you won’t be disappointed with the results it brings.